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THE CLIENT

4PL Mexico is a company with a track record of more than 10 years in the sector of quality control services, mainly focused on the automotive sector. Their new approach is to expand their services nationally in Mexico, and internationally in countries such as JAPAN, FRANCE, GERMANY and KOREA. Along with this strategy, the company's brand identity had to adapt to what we see today as part of its culture.

4PL Mexico is a company with a track record of more than 10 years in the sector of quality control services, mainly focused on the automotive sector. Their new approach is to expand their services nationally in Mexico, and internationally in countries such as JAPAN, FRANCE, GERMANY and KOREA. Along with this strategy, the company's brand identity had to adapt to what we see today as part of its culture.

THE OBJETIVE

That is why the branding renewal has resulted in an interesting project that is in constant evolution with the base to make this brand keeps the audacity, simplicity and constant movement for a sector that every day makes quality the base to ensure safety, comfort and human development.

That is why the branding renewal has resulted in an interesting project that is in constant evolution with the base to make this brand keeps the audacity, simplicity and constant movement for a sector that every day makes quality the base to ensure safety, comfort and human development.

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4PL Mexico has been consolidated throughout 11 years in growing as a company internally and externally managing to remain in the preference of customers such as FORD, BMW, CHEVROLET, TOYOTA, GM, and so on. Creating already a brand that is distinguished by its culture of work and service. For the design of the 4PL México brand being a concept in itself, we sought to highlight in a circle to give pattern to a composition that will create different offices internationally followed by the original logo. Being a very simple way of expressing a global approach, the automotive sector in motion and the unity of objectives in quality services to an expected end result.

4PL Mexico has been consolidated throughout 11 years in growing as a company internally and externally managing to remain in the preference of customers such as FORD, BMW, CHEVROLET, TOYOTA, GM, and so on. Creating already a brand that is distinguished by its culture of work and service. For the design of the 4PL México brand being a concept in itself, we sought to highlight in a circle to give pattern to a composition that will create different offices internationally followed by the original logo. Being a very simple way of expressing a global approach, the automotive sector in motion and the unity of objectives in quality services to an expected end result.

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"4PL Mexico represents what a company needs to create a simple but memorable image. What I like most about rebranding is being able to adapt what we think to an image that represents us. The future of rebranding is to be able to relate to the most influential companies in the world where 4PL Mexico, has the ability to create an experience of that degree, and thus continue to grow.

Oscar Avila, Founder & Chief Future Officer at 4PL México Quality Control Solutions.

"4PL Mexico represents what a company needs to create a simple but memorable image. What I like most about rebranding is being able to adapt what we think to an image that represents us. The future of rebranding is to be able to relate to the most influential companies in the world where 4PL Mexico, has the ability to create an experience of that degree, and thus continue to grow.

Oscar Avila, Founder & Chief Future Officer at 4PL México Quality Control Solutions.

A DYNAMIC AND ADAPTABLE REBRANDING

A DYNAMIC AND ADAPTABLE REBRANDING

The first step was to design a graphic identity. 4PL México is a special platform as its programmes and events are constantly growing, adapting and evolving. We wanted to reflect this concept into graphic identity through a contemporary and playful approach. Using the circle as a base, we created a graphic system which showcases their game-changing ideas and bleeding-edge discussions, representing this international network of contacts and business opportunities through simplistic yet appealing visual codes.

The first step was to design a graphic identity. 4PL México is a special platform as its programmes and events are constantly growing, adapting and evolving. We wanted to reflect this concept into graphic identity through a contemporary and playful approach. Using the pixel as a base, we created a graphic system which showcases their game-changing ideas and bleeding-edge discussions, representing this international network of contacts and business opportunities through simplistic yet appealing visual codes.

Color
typeface
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A MODULAR SYSTEM DEFINES A NEW DIGITAL ENVIROMENT

A MODULAR SYSTEM DEFINES A NEW DIGITAL ENVIROMENT

The proposed graphic system works as a modular one, creating a flexible grid which allows placing content across a diverse range of communication pieces. From this idea, it was important to not only contain and adapt the content but to maximize the potential of different typologies and hierarchies which exist within the business platform.

The proposed graphic system works as a modular one, creating a flexible grid which allows placing content across a diverse range of communication pieces. From this idea, it was important to not only contain and adapt the content but to maximize the potential of different typologies and hierarchies which exist within the business platform.

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Playeras
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ART DIRECTION: CRUZ IVÁN RDZ.
PHOTOGRAPHY: JOSAFAT VEGA
ASSESSOR: OSCAR AVILA
PUBLICATION: NOVEMBER 2019
LOCATION: SLP. MÉXICO
BUSINESS FIELD: QUALITY CONTROL SERVICES 
NO. 1

— Agencia de Marketing 
en San Luis Potosí

Campañas de Marketing Digital
Diseño de Logotipos e Identidad Corporativa
DD

Estrategias de Marketing para Empresas
Diseño de Páginas Web
Contenido para Redes Sociales
Video y Fotografía de Estudio

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